![]() ![]() I may not worry about removing an extra 20KB of data from my page, but you may have to. If your visitors rely on mobile devices for internet access and if data is expensive for them, you will need to take some of the recommendations more seriously. You can use Google Analytics to find out more about what devices your audiences uses and where they are located. I know this because I’ve checked the Analytics for my site. I’m a site owner whose primary audience is in first world countries where data is also cheap and who are overwhelmingly using desktop computers to access my site. I’m writing this article admittedly from my own perspective as someone who lives in a place where data is currently inexpensive. The fact is, if you just build a simple, lightweight page, it will automatically score better, and more importantly, your site will be faster. ![]() PageSpeed is trying to remedy this.įor more background on this issue in the context of another Google project, AMP, do yourself a favour and read Caspar Hübinger’s post for his enlightening take on that. The popularity of WordPress and other content management systems has made it really easy for people with minimal, or no development skills at all, to build overloaded sites that violate all the basic rules of performance. Consider mobile users, particularly those who pay for every byte of data.The basic principles that PageSpeed Insights is trying to communicate are: ![]() In this guide I’ll try to translate what PageSpeed is talking about and let you know, as a WordPress site owner, which factors you can control, and which you can’t. Even with the recent introduction of WordPress-specific, and even plugin-specific messaging, many typical WordPress site owners find PageSpeed too technical and not actionable. Listen, let’s keep it real, PageSpeed Insights is a tool best used by developers.
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